A day capacity building workshop has been organised for political communicators of the ruling National Democratic Congress in the Cape Coast North constituency in the central region.
The purpose of the workshop was to enhance the communication techniques of the communicators in the run up to the November polls.
Briefing the Chronicle, the Cape Coast North constituency communications officer of the party, Mr. Edzii Tsatsu Akamba said the workshop was also meant to caution the communicators who often appeal on radio and other platforms to desist from the use of intemperate words.
He added that the role of political communicators and commentators in the run up to the elections is a crucial one saying, their actions and inactions can have an effect on the prevailing peaceful atmosphere the country is currently enjoying.
National communications officer of the NDC, Mr. Solomon Nkansah and central regional communications officer, Mr. Kwesi Dawood were the facilitators of the programme.
In an exclusive interview, Mr. Dawood said the NDC has vowed to conduct a gentleman campaign devoid of insults, personality attacks, rancour and acrimony as well as other forms of negative propaganda.
According to him, the NDC government under President John Dramani Mahama had done a lot to better the lives of Ghanaians through the better Ghana agenda and this he said must be properly disseminated to the electorate.
He said the discerning Ghanaian electorate will vote base on policies and achievements but not insults and wild and weird allegations.
In view of this, he cautioned his fellow communicators to always resist the temptations of raining insults and levelling unsubstantiated allegations in the course of their dealings.
“We simply cannot afford to sacrifice our physical and feasible achievements for insults and acrimonious messages that will paint us bad in the eyes of the electorate”. He emphasised.
The participants were taking through various forms of communication techniques so as to sharpen them to be able to propagate the good works of the government.
The occasion was also used to inaugurate the welfare, communications secretariat, and communications committee to steer affairs of the party to victory.