Ghanaian artistes and artiste managers have started a campaign dubbed, “80% GH Music Play” to advocate for massive airtime for Ghanaian music on the airwaves.
Some of the artistes who have endorsed the campaign are Choirmaster, Keche, Stonebwoy, 4×4, Donzy, Ded Buddy, D Black, MzVee, Mzbel, Tic tac and Itz Tiffany.
In an interview with radioxyzonline, George said the arts and entertainment industry has been neglected by so-called ‘Gate Keepers’ of our industry and policy makers who have “failed to put systems in place to support budding artistes in Ghana”.
Globally, musicians are members of various organisations and councils which promote their interest but he said the reverse is the situation in Ghana where the artistes are left to struggle on their own.
“This isn’t a campaign to brew rivalry between Ghana and the other countries but to create the opportunity for Ghanaian musicians to enjoy their own labour in their country.
“What’s the essence of an artiste working hard to start a career and he is unable to get support from his home country through his music being played on air?” he asked.
Ghana is not the only country leading such a campaign. In August last year, embittered Kenyan artistes held a demonstration to register their displeasure about foreign music ruling their airwaves.
According to a BBC report, the musicians called on radio and TV stations to give local artistes more airplay. They wanted 70 per cent of airtime to be devoted to Kenyan music.