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Mahama : Gov’t Committed To Ensure Healthy Life For Ghanaians

President John Mahama has said his government is committed to working with developing partners to realise the dreams, aspirations and desires of the Ghanaian people for good health.

According to him, ensuring that Ghanaians live a good and healthy life is one of his utmost priorities and therefore will continue to work and support all stakeholders in the health sector to address all the obstacles that stand in the way of meeting the health related social development goals (SDGs).

This was made known in a keynote address delivered through the minister of health, Alex Segbefia during the re-launch of the “Refreshed Goodlife, Live it Well” brand at the national theatre in Accra today.

He said due to peer pressure, social media and the explosion of mobile technology, “our youth is engaged in risky sexual behaviors, alcohol and drug abuse, teenage pregnancy amongst others.”

He said these vices pose enormous challenges on their education and also “their health in later years.”

“This situation poses challenges for us as a nation but also presents opportunities for devising innovative ways to work with the youth so they can realize their dreams and achieve their full potential.”

He stated that is it against this background that the re-launch of Ghana Health Service Promotion brand “Goodlife, Live it Well” is not only timely but appropriate.

He further stated he is informed that the Goodlife brand is both a companion and guide and is built around life stages.

On his part, the Director General of the Ghana Health Service (GHS), Dr Ebenezer Appiah Denkyira, also charged the media to, with the sense of urgency rise up to the task to make a healthy living a success.

The GoodLife, Live it Well campaign was conceived, developed and initially launched by the Ghana Health Service with support from the U.S. Agency for International Development (USAID) in 2010 to promote good health and positive lifestyles among Ghanaians.

By asking, “What is Your GoodLife?” the initiative encouraged self-reflection among individuals and communities while linking personal happiness to the practice of healthy behaviours. GoodLife health messages moved beyond merely giving information and instructions to actively engag¬ing groups and communities on how to live their “GoodLife,” the importance of people’s personal daily experiences and aspirations, and how attaining these were directly linked to good health.

As a follow up and to further enhance the GoodLife, Live it Well campaign, a journey began in 2016 for a comprehensive review to move GoodLife from a promotional initiative to the unifying brand for all health interventions in Ghana. The aim of the rebranded GoodLife is to educate Ghanaians at every stage of life to adopt the right health-seeking behaviours for a “Healthier, Happier, Long Life.”

The overall purpose of GoodLife is to support the Ghana Health Service at the national, regional and district levels to achieve the health-related Sustainable Development Goals through evidence-based and theory-informed Social and Behaviour Change Communication interventions. The refreshed GoodLife, Live it Well brand is the single unified flagship brand for all Ghana Health Service interventions and discussions related to Maternal, Newborn and Child Health, Family Planning, Water, Sanitation and Hygiene, Nutrition, Malaria Prevention and Treatment, HIV/AIDS and other health issues. USAID, UNICEF, USAID Communicate for Health, and FHI360 are proud to support the Ministry of Health, Ghana Health Service, Family Health Division and the Health Promotion Department in the refreshed Good Life, Live It Well brand campaign development and national roll out.

The vision of GoodLife is to encourage self-reflection about what makes life good and to link personal happiness to good healthier behaviours and practices. The GoodLife messages also encourage individuals to think about what gives them fulfilment in life and promotes the links between health and lifestyle to everyday choices.

The refreshed GoodLife brand look and feel is centered around “Nnyinkyim”, the Ghanaian symbol of resilience and versatility. One common logo and brand will seek to be the symbol all Ghanaians can turn to as their trusted source for health information and services.

GoodLife is that trusted friend, faithful companion and guide who seeks to engage every Ghanaian in a dialogue about health and who will be there to show us the path to a long and happy life.

Source: radioxyzonline.com/with files from starrfmonline

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