Season three of Mobile Telecommunication Network (MTN) Heroes of Change has been launched in Accra.
The social intervention program creates awareness and support for social issues by identifying and rewarding Ghanaians who spearhead positive change in their communities across the country.
The project which also supports national development focuses on education, economic empowerment and health.
“To encourage the spirit of giving back by acknowledging and rewarding the works of ordinary people within our communities, who, of their own accord, commit their energies and resources to brighten the lives of people.
“By doing this we hoped not only to reward and showcase ordinary, hardworking, little known Ghanaians effecting big change in our communities, but also to encourage other Ghanaians to emulate the laudable examples of these change makers”, Acting Chief Executive Officer of MTN Ghana, Mrs Cynthia Lumor stated.
She said the initiative had been expanded to have a much bigger impact in more communities, urging Ghanaians to identify people in their communities who have done exceptionally well for others and nominate them to be honoured as Heroes of Change.
“After the collection of entries, the projects submitted will be shortlisted by a panel of judges. Thereafter a team will be dispatched into the communities to verify the projects. The work of 10 shortlisted finalists will be broadcasted as part of a 13-week TV series. After this, winners for the categories in health, education and economic empowerment will be selected and recognized with awards of GHs20, 000 each,” she said.
She added that “The grand award of GHS100, 000 will be awarded to the finalist who will emerge as the 2016 MTN Hero of Change while the remaining six finalists will be awarded GhC5, 000 each to support their work.”
Mrs Lumor said the third season will feature the concept of “MyHero” which will allow people to recognize individuals who are touching the lives of others in little ways, adding that the public will also get the opportunity to support the work of their favourite nominees by making donations via Mobile Money to support their projects.