Political veterans involved in preparing for past presidential debates said Clinton should drive home how she would run the country during uncertain times and draw a contrast as the steady, experienced alternative to the untested Trump. For his part, Trump needed to show enough gravitas to convince skeptics that he is ready to be commander in chief, they said.
The 90-minute face-off at Hofstra University in Hempstead, New York, the first of three debates, takes place at a time when Clinton’s once-comfortable lead in opinion polls over the former reality TV star has evaporated.
History shows that a single bad debate performance can alter the trajectory of a U.S. presidential race.
Reuters/Ipsos polling shows about 20 percent of the electorate remains undecided, far higher at this stage in the campaign than the 12 percent undecided four years ago.
The TV audience for the debate is expected to be a record, easily surpassing the record 46.2 million households who watched the first encounter between President Barack Obama and Republican Mitt Romney in 2012, according to the Nielsen ratings company.
“I am going to do my very best to communicate as clearly and fearlessly as I can in the face of the insults and the attacks and the bullying and the bigotry that we have seen coming from my opponent,” Clinton said on Tuesday on the Steve Harvey Radio show.
Anita Dunn, who helped President Barack Obama prepare for debates against Republican nominee John McCain in 2008, said Obama succeeded at their first debate by steering the conversation repeatedly back to the struggling U.S. economy even though the event was supposed to be about foreign policy.
She said she expected Clinton to try to exploit Trump’s weaknesses and emphasize her strengths. “The contrast between them is what you want to hone,” she said.
The debate will be the best opportunity for two candidates, both widely seen by voters as untrustworthy, to put to rest questions about their fitness for the White House with the Nov. 8 election fast approaching.
Even the candidates’ body language will be closely scrutinized, just as it has been in past elections.
Brett O’Donnell, a debate coach who helped President George W. Bush in his 2004 debates and McCain in 2008, said Bush did not put in the necessary work for his first debate against Democrat John Kerry that year and it showed.
Quickly put on the defensive, Bush blinked rapidly and slouched behind the lectern. Kerry was judged the winner. Bush got more serious about the debates after that, O’Donnell said.
Clinton had a shaky performance at a Sept. 7 NBC “Commander-in-Chief” forum where she became prickly in response to questions about her handling of classified emails while serving as U.S. secretary of state.
“Presentation is very important, and Hillary has to work on that. Her presentation at the ‘Commander-in-Chief’ forum was not very good. She didn’t come off as likeable. She came off as sour and defensive,” O’Donnell said.