Uncle Ebo Whyte is a household name when it comes to stage play writings and directing. After twenty-nine great plays from his production Roverman with “Sankofa” being the latest, one will wonder what his secret is.
In an interview with XYZ Entertainment News, Ebo Whyte revealed that, titles of plays have great influence on the minds of movie lovers.
It gives a person an idea of what to look forward to as they decide to buy tickets to watch the play. He continued to say that although the content of plays, contribute in the role of selecting its title, it’s also dependent on marketing.
In his opinion, people must be given a reason to come to the theatre and a plays title is the first point of consideration for anybody.
According to Uncle Ebo, as the titles raise expectations, the plays after being watched must satisfy these expectations, so the next time a writer advertises another show people will patronize it.
“If you make false claims about your product, you are not really doing marketing; you must win the respect of the public.” He continued to say “especially in our case where we do this on a quarterly base, you can’t cut corners and you can’t be too smart with your audience because they are the same people you will be inviting next quarter.
We are not the kind of people who are doing hit and miss, or hit and run because we are coming back quarter after quarter. We are consistent with ensuring that we win your trust every time.”
Speaking on the fall of theatre in Ghana and its effect on Ghanaian stage plays patronage, Uncle Ebo, revealed that curfew in time past is a major cause of the fall of theatre in Ghana.
According to him people felt comfortable in their homes watching movies than going to the theater, since they were afraid of curfew catching up with them.
“It died after the long years of curfew in Ghana.” He added that although curfew was lifted later, theatre was the last to revive since all the vibrant resources for theatre had being invested into movie production.
He said “it’s the last to revive, its coming slowly but am sure it definitely will pick up because Ghanaians do theatre on a regular bases.” “We are people full of drama.
Ghanaians can’t have a conversation without moving their hand. When the pastor is preaching he is doing standup comedy. We are a theatre people” he emphasized.
Considering himself as a storyteller, Ebo Whyte prefers people answering the question of how far he has come and what he has impacted on others, because, he doesn’t want to be judged as one who praises himself.
He believes theatre plays should be frequent than it is currently to an extent that foreigners who visit the country can view shows whenever they wish to. According to him “it should be possible for us to do theatre not just weekends but every day. There is great opportunity for theatre to shine.” He believes even in churches the preaching of the day can be dramatized for people to have an idea of the sermon.
Although politics is part of our everyday lives Uncle Ebo Whyte believes “there is a need for people who are non-aligned with politics in every country.
There must be a space for people like that so when they speak, you know the person has no hidden agenda. He’s speaking with all honesty so that people can listen, and I want that space.” Roverman production is expected to stage another play in the last quarter of the year.
Source: radioxyzonline.com/Daavi Esi